Data protection

Data protection declaration WooCommerce data protection declaration We have integrated the open source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the content management system WordPress, which is a subsidiary of Automattic Inc. (60 29th Street # 343, San Francisco, CA 94110, USA). The implemented functions send, store and process data to Automattic Inc. In this data protection declaration, we inform you about the data, how the network uses this data and how you can manage or prevent data storage. What is WooCommerce? WooCommerce is an online shop system that has been part of the WordPress directory since 2011 and was specially developed for WordPress websites. It is a customizable, open source eCommerce platform that is based on WordPress and has also been integrated into our website as a WordPress plugin. Why do we use WooCommerce on our website? We use this practical online shop solution to be able to offer you our physical or digital products or services in the best possible way on our website. The aim is to give you simple and easy access to our offer so that you can get to the products you want quickly and easily. With WooCommerce we have found a good plugin that meets our requirements for an online shop. Which data is saved by WooCommerce? Information that you actively enter in a text field in our online shop can be collected and saved by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and save this data. In addition to e-mail address, name or address, this can also include credit card or billing information. Automattic can then use this information for its own marketing campaigns. In addition, there is information that Automattic automatically collects from you in so-called server log files: IP address Browser information Preset language setting Date and time of web access WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to help you to be clearly identified as a user and possibly to be able to offer interest-related advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means that if you put a product in the shopping cart, for example, a cookie is set so that the product remains in the shopping cart when you leave our website and come back at a later point in time. Here we show you an exemplary list of possible cookies that WooCommerce can set: Name: woocommerce_items_in_cart Value: 1 Purpose: The cookie helps WooCommerce to determine when the content in the shopping cart changes. Expiry date: after the end of the session Name: woocommerce_cart_hash Value: 447c84f810834056ab37cfe5ed27f204311183881-7 Purpose: This cookie is also used to recognize and save changes in your shopping cart. Expiry date: after the end of the session Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6 Value: 1146% 7C% 7C1589034207% 7C% 7C95f8053ce0cea135bbce671043e740311183881-4a, the database contains a unique identifier for the purpose of the shopping cart: the use of the database: the use of the cookie: Expiry date: after 2 days How long and where is the data stored? Unless there is a legal obligation to store data for a longer period of time, WooCommerce will delete the data when it is no longer required for its own purposes for which it was saved. For example, server log files containing technical data on your browser and your IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example all WordPress sites) and to fix possible problems. The data is stored on Automattic’s American servers. How can I delete my data or prevent data storage? You have the right to access your personal data at any time and to object to its use and processing. You can also lodge a complaint with a government supervisory authority at any time. In your browser you also have the option to manage, delete or deactivate cookies individually. Please note, however, that deactivated or deleted cookies may have negative effects on the functions of our WooCommerce online shop. The management of cookies works a little differently depending on which browser you use. Below are links to the instructions for the most common browsersr: Chrome: delete, activate and manage cookies in Chrome Safari: manage cookies and website data with Safari Firefox: delete cookies to remove data that websites have stored on your computer Internet Explorer: delete and manage cookies Microsoft Edge: delete and managing cookies Automattic is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC. You can find more details about the data protection guideline and which data is recorded and how by WooCommerce at https://automattic.com/privacy/ and general information about WooCommerce at https://woocommerce.com/. Data protection We have written this data protection declaration (version 07.06.2020-311183881) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you as a visitor to this website can make to have. Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible. Automatic data storage When you visit websites these days, certain information is automatically created and saved, including on this website. If you visit our website as it is now, our web server (computer on which this website is stored) automatically saves data such as the address (URL) of the website you are visiting, browser and browser version, the operating system used, the address (URL) of the previously visited page (referrer URL) the host name and the IP address of the device from which access is made. Date and time in files (web server log files). As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior. Cookies Our website uses HTTP cookies to save user-specific data. In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration. What exactly are cookies? Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies. One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file. There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies cannot access information on your PC either. Cookie data can look like this, for example: Name: _ga Expiry time: 2 years Use: Differentiation of website visitors Example value: GA1.2.1326744211.152311183881 A browser should support the following minimum sizes: A cookie should contain at least 4096 bytes. At least 50 cookies should be per domain can be stored A total of at least 3000 cookies should be able to be stored What types of cookies are there? The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly look at the different types of HTTReceive P cookies. A distinction can be made between 4 types of cookies: Absolutely necessary cookies These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only checks out later. These cookies do not delete the shopping cart, even if the user closes his browser window. Functional cookies These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website with different browsers. Goal-oriented cookies These cookies improve user-friendliness. For example, entered locations, font sizes or form data are saved. Advertising cookies These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying. When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie. How can I delete cookies? You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies. If you want to find out which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings: Chrome: delete, activate and manage cookies in Chrome Safari: manage cookies and website data with Safari Firefox: delete cookies to remove data that websites have stored on your computer Internet Explorer: delete and manage cookies Microsoft Edge: delete and manage cookies If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser or exchange the word “Chrome” for the name of your browser, e.g. Edge, Firefox, Safari from. What about my data protection? The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG). If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”. Storage of personal data Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of submitting a form or comments in the blog, are saved by us together with the time and date The IP address is only used for the specified purpose, stored securely and not passed on to third parties. We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior. If you send us personal data by email – outside of this website – we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail. According to Article 6 Paragraph 1 a GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient, you will find our contact details in the imprint. Rights according to the General Data Protection Regulation You have the following rights according to the provisions of the GDPR: Right to correction (Article 16 GDPR) Right toErasure (“right to be forgotten”) (Article 17 GDPR) right to restriction of processing (Article 18 GDPR) right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR) right to data portability (Article 20 GDPR) Right to object (Article 21 GDPR) Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR) If you believe that the processing of your data violates data protection law or your data protection law If claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). Evaluation of visitor behavior In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The analysis of the collected data is usually anonymous and we cannot infer your person from your behavior on this website. You can find out more about how to object to this analysis of the visit data in the following data protection declaration. TLS encryption with https We use https to transmit data securely on the Internet (data protection through technology design, Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission protection by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of our Internet address. Google Fonts Local Privacy Policy We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We got the google fonts locally, i.e. on our web server – not on Google’s servers. This means that there is no connection to Google servers and therefore no data transmission or storage. What are Google Fonts? In the past, Google Fonts was also called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts you could use fonts without uploading them to your own server. But in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts. Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of ​​fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311183881. Google Maps Privacy Policy We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google’s servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this. What is Google Maps Google Maps is an internet map service from Google. With Google Maps you can search for exact locations of cities, sights, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible. Why do we use Google Maps on our website? All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can find the route for routes by car,by public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service. What data is saved by Google Maps? In order for Google Maps to be able to offer its full service, the company must record and save data from you. This includes the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising. The following cookie is set in your browser due to the integration of Google Maps: Name: NID value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ311183881-5 Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes. Expiry date: after 6 months Note: We cannot guarantee that the information stored is complete. Changes can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated. How long and where is the data stored? The Google servers are located in data centers around the world. Most of the servers are in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still remain protected, almost certainly. Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively. How can I delete my data or prevent data storage? With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web / app activity – depending on your decision – is stored for either 3 or 18 months and then deleted. You can also delete this data manually from the history at any time using your Google account. If you want to completely prevent your location from being recorded, you must pause the “Web and app activity” section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can turn the activities on or off. You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser: Chrome: delete, activate and manage cookies in Chrome Safari: manage cookies and website data with Safari Firefox: delete cookies to remove data that websites have placed on your Internet Explorer: deleting and managing cookies Microsoft Edge: deleting and managing cookies If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it. Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about data processing by Google, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de. Google Fonts privacy policy on our websitewe use Google Fonts. These are the “Google Fonts” from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t have to worry that your Google account details will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like. What are Google Fonts? Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to its users free of charge. Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses. Why do we use Google Fonts on our website? With Google Fonts we can use fonts on our own website, but don’t have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use with mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible. Which data is saved by Google? When you visit our website, the fonts are downloaded from a Google server. This external call transmits data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area. Google Fonts securely stores CSS and font requests with Google and is therefore protected. With the usage figures collected, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. Entrepreneurs and developers use the Google BigQuery web service to examine and move large amounts of data. It should be noted, however, that information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser are automatically transmitted to the Google server with every Google Font request. It is not clear whether this data is saved or not clearly communicated by Google. How long and where is the data stored? Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily e.g. can change the design or font of a website. The font files are stored by Google for one year. Google’s goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimesl updates google font files to reduce file size, increase speech coverage, and improve design. How can I delete my data or prevent data storage? The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311183881. In this case, you only prevent data storage if you are not visiting our site. Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of ​​fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311183881. Although Google deals with data protection issues there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google. You can also read which data is generally recorded by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/. Google Analytics Privacy Policy We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services responsible. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this. What is Google Analytics Google Analytics is a tracking tool that is used to analyze our website’s traffic. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there. Google processes the data and we receive reports on your user behavior. This can include the following reports: Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service. Ad reports: Ad reports make it easier for us to analyze and improve our online advertising. Acquisition reports: Acquisition reports give us helpful information on how we can get more people excited about our service. Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click. Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate. Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text. Why do we use Google Analytics on our website? Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal. The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them. Which data is saved by Google Analytics? Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. So seeYou can use Google Analytics as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles. Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law. The following cookies are used by Google Analytics: Name: _ga Value: 2.1326744211.152311183881-5 Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors. Expiry date: after 2 years Name: _gid Value: 2.1687193234.152311183881-1 Purpose: The cookie is also used to differentiate between website visitors. Expiry date: after 24 hours Name: _gat_gtag_UA_ Value: 1 Purpose: Is used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_. Expiry date: after 1 minute Name: AMP_TOKEN Value: not specified Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values ​​indicate a logout, a request, or an error. Expiry date: after 30 seconds up to one year Name: __utma Value: 1564498958.1564498958.1564498958.1 Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics. Expiry date: after 2 years Name: __utmt Value: 1 Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate. Expiry date: after 10 minutes Name: __utmb Value: 3.10.1564498958 Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics. Expiry date: after 30 minutes Name: __utmc Value: 167421564 Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again. Expiry date: After closing the browser Name: __utmz Value: m | utmccn = (referral) | utmcmd = referral | utmcct = / Purpose: The cookie is used to identify the source of the traffic on our website. This means that the cookie saves where you came to our website from. That could have been another page or an advertisement. Expiry date: after 6 months Name: __utmv Value: not specified Purpose: The cookie is used to save user-defined user data. It is always updated when information is sent to Google Analytics. Expiry date: after 2 years Note: This list cannot claim to be complete, as Google keeps changing the selection of its cookies. Here we show you an overview of the most important data that are collected with Google Analytics: Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This way we get information about where you are on our site. Session duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically. Bounce rate: We speak of a bounce if you only view one page on our website and then exit our website again. Account creation: When you create an account or place an order on our website, Google Analytics collects this data. IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible. Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination. Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution. Source of origin: Google Analytics or us, of course, also interested in which website or which advertising you came to our site. Further data are contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding

Add to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?
Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

A standard retention period for your user data of 26 months is set for Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. With the help of the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311183881. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.

What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That’s why we use the Google Ads conversion tracking tool.

But what is a conversion actually? A conversion occurs when you are purely inte

interested website visitors become active visitors. This always happens when you click on our ad and then perform another action, such as visiting our website. With the conversion tracking tool from Google, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved by Google Ads conversion tracking?
We have included a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is saved on your computer (usually in the browser) or mobile device. Cookies are small text files that save information on your computer.

Here are the data from the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311183881-3
Purpose: This cookie stores every conversion that you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not yet expired, we and Google will recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For ads that Google shows in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been saved by analytics.js with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we can see which advertising measures were well received.

How long and where is the data stored?
At this point we want to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name “Conversion” and “_gac” (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?
You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you block conversion tracking. In this case you will be de

s tracking tools not included. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all “advertising cookies” are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only personalized advertisements.

Through the certification for the American-European data protection agreement “Privacy Shield”, the American group Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend the general data protection declaration from Google: https://policies.google.com/privacy?hl=de.

Cookiebot privacy policy
We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A / S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot enables us to provide you with a comprehensive cookie notice (also known as a cookie banner or cookie notice). By using this function, your data can be sent to Cookiebot or Cybot, stored and processed. In this data protection declaration we inform you why we use Cookiebot, which data is transferred and how you can prevent this data transfer.

What is Cookiebot?
Cookiebot is a software product from Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, controls and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?
We take data protection very seriously. We want to show you exactly what is going on on our website and which data is stored about you. Cookiebot helps us to get a good overview of all our cookies (first and third party cookies). In this way we can inform you precisely and transparently about the use of cookies on our website. You will always receive an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you allow and which not.

What data does Cookiebot save?
If you allow cookies, the following data will be transmitted to Cybot, saved and processed.

IP address (in anonymous form, the last 3 digits are set to 0)
Date and time of your consent
our website url
technical browser data
encrypted, anonymous key
the cookies you have allowed (as proof of consent)
The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent
Value: {stamp: ’P7to4eNgIHvJvDerjKneBsmJQd9311183881-2
Purpose: Your consent status is saved in this cookie. This means that our website can also read and follow the current status on future visits.
Expiry date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA% 2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw% 3d% 3311183881-6
Purpose: This cookie is set if you allow all cookies and have thus activated a “collective consent”. The cookie then saves its own, random and unique ID.
Expiry date: after one year

Note: Please note that this is an exemplary list and that we cannot claim to be complete. In the cookie declaration at https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies can be used.

According to Cybot’s privacy policy, the company does not sell personal information. However, Cybot passes on data to trustworthy third parties or subcontractors who help the company to achieve its own business goals. Data will also be passed on if this is legally required.

How long and where is the data stored?
All data collected will only be transmitted, stored and forwarded within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft)

stores. At https://azure.microsoft.com/de-de/global-infrastructure/regions/ you can find out more about all “Azure regions”. All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.

How can I delete my data or prevent data storage?
You have the right to access your personal data at any time and also to delete it. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Cookie management works a little differently depending on the browser. Here you will find the instructions for the currently most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you want to learn more about the data protection guidelines of “Cookiebot” or the company behind it, Cybot, we recommend that you read the data protection guidelines at https://www.cookiebot.com/de/privacy-policy/.